What is rich call display?

Rich call display is a feature that allows users to see additional information about an incoming call beyond just the caller's phone number or name. This can include the caller's picture, their location, their organization/company name, and a personalized message. Rich call display is typically available on smartphones and other devices that support advanced calling features.

This feature can help users decide whether or not to answer a call based on the additional information provided, and can also make the calling experience more personalized and engaging. Rich call display is often used by businesses and organizations to provide a more professional and informative calling experience for their customers.

Overall, rich call display enhances the user experience and provides more context and information about incoming calls, helping users make more informed decisions about how to respond to them.